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Fri, Oct 21, 2016 23:28
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Destroying a brand

Last week we asked:

1. How often do you think about your brand (or reputation)?

54% Very often

22% Often

08% Sometimes

08% Seldom

08% Never

2. How often do you think about your peers' reputation?

31% Always

39% Often

15% Sometimes

15% Rarely

3. Have you ever seen a co-worker destroy their reputation?

100% Yes

4. Any experiences you wish to share?

>As a "vendor," I approach each interaction with a customer with the attitude that I want them to (in their mind) see my face each time they think of my company's name. I want them to be comfortable with that image and confident that their needs will be met. This approach seems to work well for us, and our company - and my personal - reputation remain strong in the industry. I, too, have seen the Hilton slip. Prices up, benefits down. Points harder to get and worth less. I hope someone from Hilton is watching and responds soon!

>It takes a very long time to build up your reputation, but only 1 less than 10 minute conversation to make it very difficult to get back to the previous level of pay and trust that you once had. The same 10 minute exchange, had in private, would probably have had completely different set of reactions and circumstances. YOU, and YOU alone have to protect YOUR BRAND. Most of the rest of the world is waiting for you to make a small mistake that they can turn on you with.

>I've had two incidents with local businesses that caused us to never deal with them again. Both involved only poor customer service.

>Can happen in the blink of an eye, especially when young employees don't yet have the maturity to draw the line between "having fun" and "business."

Thank you for your responses.

This week's quiz is here.

Want to get a jump on the surveys? Follow me on twitter, where they are posted early. You can do this here. (note: all respondents are confidential; the software is programmed in such a way that neither we nor anyone else can determine who responded)


Want to be heard on other subjects? Be sure to watch for "Paperitalo Second Tuesday Surveys."


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