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Management Side
Technical Side

Energy in the future

 

Our first question last week:

Do you think energy policies in the United States, Europe and Japan will drive the pulp and paper
industry out of business in those locations?

50% YES

38% NO

12% Other: Yes in Europe and Japan. No in U.S. because of relatively inexpensive natural
gas

Our second question:

Do you think the pulp and paper industry has done a good job educating the general public on the
importance of its products?

100% NO

Our third question:

What are some other things you think the industry should be doing to educate the general public on the
value of pulp and paper products?

>We need a significant PR campaign to educate the public on the renewability
of trees and therefore paper (it makes more sense to dedicate land and
energy to trees than to corn for ethanol, for example). Contrast this to
petroleum-based products. Another part of this PR should be the carbonsequestration
benefits of growing/using/re-using trees and the biomass
powerplants that paper mills use.

>Electronic (TV) advertising; use of digital communications; PR articles in the
remaining print media (a dual benefit)

>To start with, they have to get rid of the stench; that automatically proves that
the mills polute, giving credence to all of the rest of the mis-information that
environmentalist spread. Then a coordinated, national campaign to publicize
why paper mills are good for the US must be developed and implemented.

>Publicize the many ways that paper is essential to daily life--bath tissue
anyone? packaging? and more. Use the many forms of communication,
especially social media. Show examples of life without paper in some less
obvious cases.

Thank you for participating!

This week's quiz is here.

Want to get a jump on the surveys? Follow me on twitter, where they are posted early. You can do this here. (note: all respondents are confidential; the software is programmed in such a way that neither we nor anyone else can determine who responded)


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Want to be heard on other subjects? Be sure to watch for "Paperitalo Second Tuesday Surveys."

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