Nip Impressions logo
Sun, Dec 4, 2016 03:08
Visitor
Home
Click here for Pulp & Paper Radio International
Subscription Central
Items just for you
New publication added! Advertising Arguments 2015 book
Search
My Profile
Login
Logout
Management Side
Technical Side

Greenwashing

Hi Jim:

You know, green is not a primary colour, it is a secondary colour, in this way, green is a mix of colours, blue and yellow, each colour has specifical reflexion (blue 100% index reflection on 457 nm and yellow on near to 600 nm and the green depend of mix between 520-550 nm. You can measure all this with hunter lab hue colours.

Regards,

Johnny

****

From our weekly quiz:

1 It is apparent that playing to our pseudo-scientific bureaucrats only garners more pseudo-science. "Green" can't go fast enough to suit me.
2 Unfortunately in our current world, there are still so many idealistic people who want to see "green" at every turn of the page, whether realistic or not.
3 I don’t' think that it is dying but as a member of the general public, I am getting a little tired of the overuse of the term, particularly by "madison avenue" types who don't even have a vague understanding of its underlying meaning.
4 It will never die as long as gov't continues to plow money into the thought process. That said, i think it will continue to morph and eventually land in an arena that pays for itself and the attributes are better than our current alternatives - I’m not sure that applies to paper
5 Even TAPPI is using it in their slogans.
6 Ads are still claiming "green" for their issuer.
7 There are many large corporate customers as well as consumer goods producers who cannot give 'green'. They will also increase the emphasis to 'sustainable', such as how the labour is treated.

****

Have a comment? Send your email to jthompson@taii.com. Unless you tell us otherwise, we will assume we can use your name if we publish your letter.

 

Remember, if you please, to let your suppliers know you read Nip Impressions!

 


Printer-friendly format





Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: