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The balance of virgin and recycled fibers in paper and paper-based packaging production is a critical and ongoing consideration by consumers. While the pursuit of environmental friendliness-or the appearance of it-drives the push towards more recycled fibers, virgin fibers are essential in crafting high-quality, durable, and sustainable paper products.

As consumers increasingly voice their environmental concerns, industries worldwide are actively seeking sustainable alternatives to reduce their carbon footprint.

Two Sides North America (TSNA) announced that Kathi Rowzie will retire as its president effective February 1. Over the past four years, Rowzie has led the non-profit membership organization chartered to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to promote the paper industry's continuously improving sustainability performance.

In our increasingly environmentally conscious world, it's common for companies to tout their green initiatives and environmentally friendly practices, and that's just good business. But all too often, companies claim benefits - like the environmental superiority of "recyclable plastic" packaging or "going green" by switching from paper to electronic communications -- as a way to cloak poor environmental performance or mask cost-cutting efforts. With no sound scientific evidence to back them up, these types of claims are textbook greenwashing.

Recent survey data validates the backlash shown on the WSJ website in response to Citigroup's decision to cut off all electronic communications to consumers who refuse to go paperless.

Two Sides North America (TSNA) President Kathi Rowzie today announced that Jules Van Sant and Jill Crossley have joined the TSNA leadership team as Executive Director and Director of Operations, respectively.

The Washington Times recently featured an opinion piece by an advocate for the plastics industry that included multiple unsubstantiated environmental claims about paper-based packaging. Two Sides North America submitted the following letter to the editors in response.

Two Sides North America Anti-Greenwashing Campaign Persuades 21 Leading Companies to Remove Unsubstantiated Environmental Claims in 1H23

A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials.

Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers' preference for receiving and reading print on paper has rebounded over the past two years. This according to a new survey commissioned by Two Sides North America and conducted by global research firm Toluna.

Have you heard that the earth is flat, literally flat? Yes, there are serious organizations making impressive-sounding arguments and throwing scientific jargon in every direction to disprove what real science and observation have taught us about our planet, but in the end the earth is still round. So it is with the claim that paper manufacturing is "a major contributor to climate change."

Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada - and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.

Making the Environmental Case for Paper

Since 2010, Two Sides' fact-driven campaign has persuaded more than 880 organizations globally, including 159 in North America, to remove unsubstantiated environmental claims about paper from their marketing communications.

One of the few remaining independent paper merchants in the American Southwest, Clampitt Paper Company was founded in 1941 by Max and Mary Nell Clampitt, and it remains a family owned business today. With 10 locations plus 11 retail stores (FasClampitt), Clampitt serves customers across Texas, Oklahoma, New Mexico, Kansas, Missouri and most recently, Colorado.

If you've been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture them is generated using renewable, carbon neutral biomass. But what does this really mean?

There's a new anti-paper campaign afoot in Hollywood. Called ScriptationNation, it's a coalition of misinformed celebs who've joined with entertainment technology company Scriptation, the maker of a new digital script app, to get Hollywood to go paperless by 2030. The Hollywood Reporter recently reported on the coalition. Two Sides responded with a letter to the editor.

After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes - the production method for most smaller-run catalogs - has rebounded close to its pre-pandemic level, and demand is expected to soar past pre-pandemic production next year and continue rising at a compound annual rate of 8% through 2025.

The recent United Nations global climate summit in Glasgow, Scotland, brought the world's leaders together again to try to reach agreement on further commitments to reducing greenhouse gas emissions. High on the agenda was preserving the health of the world's forests - a critical natural resource for absorbing these emissions.

The Two Sides North America (TSNA) Board of Directors is pleased to announce the election of four new Board members to serve two-year terms beginning January 1, 2022.

Since 2010, the Two Sides campaign has successfully influenced the change or removal of misleading environmental claims by more than 810 organizations globally, 149 of them in the United States and Canada, including many of the world's largest corporations.

Paper producers' commitment to sustainable forest management, the use of renewable, carbon neutral energy, and strong support and investment in recycling has transformed the circularity of paper products from vision to reality, and will help to drive further GHG emission reductions.

North American consumers are increasingly aware of the environmental impacts of the products they buy and use, and they want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation and outright falsehoods that are made to sound plausible. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like "paper equals deforestation" or "billions of trees are cut down every year to make paper packaging."

Popular Science Publishes More Balanced Article on the Sustainability of Paper Products

You've seen them in popular periodicals, industry newsletters and in your email: some self-interested group announces the completion of a "scientific comparison" that "proves" the superiority of an alternative material or "environmentally friendly" substitute for paper or paper-based packaging. The study appears to have all the trappings and buzz words of legitimate research, but is it?

An article titled "Modern paper use is wildly unsustainable" recently appeared in Popular Science. Two Sides responded to the publication to set the record straight.

After starting Two Sides North America nearly a decade ago and building it into the highly successful organization we know today, Phil Riebel will be retiring as president of the organization effective April 1, 2021. Kathi Rowzie, who has been running the day-to-day operations of Two Sides and working with the Board of Directors since last March, will become our new president.

After starting Two Sides North America nearly a decade ago and building it into the highly successful organization it is today, Phil Riebel will retire as president of the organization effective April 1. Kathi Rowzie, who has been running the day-to-day operations of Two Sides since last March, will become president.

Many banks, utilities, telecoms and other service providers continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is "greener," "saves trees" or "protects the planet" as justification.

The coronavirus pandemic's demand-shock, brick-and-mortar store closures and stay-at-home orders have upended retail sales.

Two Sides North America is pleased to announce that Kathi Rowzie has joined the organization as vice president of operations.

A new International survey commissioned by Two Sides shows that most Americans and Canadians want to retain a choice to receive paper statements at no charge, and many prefer paper over digital.

Two Sides' anti-greenwash campaign reaches a milestone as more leading corporations change their marketing messages to recognize the sustainable features of print on paper

We in the pulp and paper industry needs to have our voices heard, too.

If you are not familiar with Two Sides and its President and COO, Phil Riebel, you should be.  Phil and this group are doing yeoman’s work to educate the public on their choices between electronic and paper information delivery.  Thanks to someone we never heard of before this month, we think it just got a lot easier for Phil to make his arguments when it comes to bank statements, credit card statements and bills... 

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