Topeka, Kansas (News release) -- Amplify, the Print Finishing & Embellishment Event, a collaborative venture of WhatTheyThink and the Foil & Specialty Effects Association (FSEA), will include an exhibition and educational program spotlighting the entire print finishing and embellishment value chain. The three-day experience will take place June 10-12, 2025, in Rosemont (Chicago), IL at the Rosemont Convention Center.
Amplify Print has announced its latest program and demonstration on the show floor in the Technology Zone. Included in this line-up will be a full program on the CARTES JDS Digital Foil Embellishment Technology that can apply up to 240 microns in a single pass allowing companies to create multi-layer effects such as spot coating, complex tactile raised effects and braille printing, as well as very detailed foil and metallic doming transferring. In just one step, labels can be personalized and beautified with no tooling costs, instantaneous start-up and no material waste. Materials that are embellished with the CARTES Technology do not need to be varnished or treated, eliminating the possibility of distorting the "texture" of the material. CARTES offers many different types of Digital Foil Embellishment Solutions as well as complete Digital Laser Diecutting Solutions. The innovative digital finishing technology offers amazing results for films, standard paper and special textured face stocks, which is very difficult to implement added-value finishing. The CARTES program and demonstration will take place June 10th at 1:00 p.m. on the show floor.
"We are excited to include more roll-to-roll label foil and embellishment technology at this year's Amplify Print. Brands continue to see the benefits of embellishments for labels and packaging," stated FSEA Executive Director, Jeff Peterson.
For a complete list of speakers, Technology Zone programming and presentations, as well as registration, hotel and a list of exhibitors, visit www.amplifyprint.org.
To register for Amplify, please visit: https://amplifyprint.org/attend.
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ABOUT WHAT THEY THINK
WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, finishing, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as striving to build and nurture an essential community for print excellence. For more information, visit Whattheythink.com or (412) 716-6565
ABOUT THE FOIL & SPECIALTY EFFECTS ASSOCIATION
The Foil & Specialty Effects Association (FSEA) has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print-finishing companies remain profitable today and in the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today's marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting.
Learn more about Amplify, visit amplifyprint.org, or contact us at info@amplifyprint.org.