APPLETON, WI (News release) - Appvion announces the launch of Alpha® 185 E, a non-topcoated direct thermal label facestock designed with Appvion's phenol-free chemistry. Alpha® 185 E is fully recyclable and provides higher resistance to heat, water, and alcohol. It is suitable for a variety of direct thermal applications, including distribution, logistics, and cross-docking. Notably, Alpha® 185 E is versatile for use with recyclable packaging materials that have shorter lifespans, as it can be recycled without the need to remove the label beforehand.

"Alpha® 185 E represents a significant step forward in our commitment to sustainability," said Genevieve Koch, Product Marketing Manager at Appvion. "This product not only meets the high standards of our EarthChem™ portfolio but also addresses the growing demand for environmentally friendly solutions in the market. We are proud to offer a direct thermal label facestock that delivers exceptional performance while being mindful of our planet."

Appvion recently introduced EarthChem™, a portfolio home to a range of paper and film direct thermal products that embody the company's commitment to sustainability and environmental stewardship. The following topcoated and non-topcoated paper and film direct thermal products currently fall within the new portfolio.

Topcoated:

• CleanSlate™ Film E - Durable and heat-stable direct thermal film for indoor and outdoor applications made with natural components.
• Dispersible E - World's first phenol-free direct thermal label facestock that disperses entirely in water and other aqueous solutions.
• Résiste® 165 E - Designed specifically for package delivery and logistics direct thermal label production.
• Résiste® 15% PCW E - Incorporates multiple sustainable features, including a post-consumer fiber base that performs like a virgin fiber product.
• Résiste® Rx E - Engineered specifically for pharmacy prescription labels where image durability against household chemicals and the environment is required.
• Résiste® SR E - Pre-siliconized direct thermal solution for linerless label production.

Non-Topcoated:

• Alpha® Free E - Low-caliper point of purchase and specialty retail grade for retail, gas stations, and supermarkets.

For more information about Alpha® 185 E and Appvion's other direct thermal coated products, please visit appvion.com or contact an Appvion sales representative.