ATLANTA (News release) --DS Smith, a leading fiber-based packaging manufacturer, has launched Tape Back, a unique packaging design solution that eliminates the need for single-use plastic tear strips in e-commerce packaging. Tape Back uses one glue strip for two e-commerce shipments, reducing waste and ensuring suppliers can offer seamless and sustainable returns.

"DS Smith understands the growing importance of sustainable packaging solutions in today's e-commerce landscape, specifically as it relates to consumers returning goods," said Cheryl Holliday, Director, Marketing for North America. "Ensuring the customer experience is always at the forefront of our innovation process, Tape Back is a direct response to the demand for more environmentally friendly and efficient return processes and demonstrates our commitment to creating circular design solutions."

Tape Back features a convenient return strip that allows consumers to easily reuse the original packaging for returns, minimizing the need for additional materials.

Other product benefits include:

• Seamless Returns - The easy-to-peel return strip requires less packaging and requires no additional materials to return items.

• Innovative Design - DS Smith designers have created an innovative solution that removes the need for a single-use plastic tear strip entirely.

• Enhanced Sustainability - With sustainability driving consumer behavior, Tape Back reduces hidden non-recyclable material and avoids mixing components, making it easy to recycle at home.

• Improved Functionality - Designed to do more with less the innovative solution reduces waste. It also makes it easier for suppliers to process returns and eliminates the risk of stock being damaged when returned.