CHICAGO (News release) -- To celebrate the newest innovation from the only leading brand with blowout protection in every direction*, Huggies^® is stepping up to the challenge of parenthood with a new limited-edition product that's sure to spark attention: The Poop Poncho.

The Huggies research and development team has found baby poop can travel at up to seven feet per second, which inspired them to create a campaign where parents go to extremes to avoid any "blow back" from diaper blowouts. Enter the Poop Poncho, a ridiculous alternative to not using the new and improved Huggies Little Snugglers^® diapers: the only leading brand with blowout protection in every direction*.

The Poop Poncho is designed for parents who haven't discovered the power of Little Snugglers...yet. With a bold statement reading "Wish I Had Huggies" across the back, this limited-edition poncho underscores the importance of Little Snugglers' newest innovation: a front and back blowout blocker. Interested consumers can enter for a chance to get their very own Poop Poncho starting March 31, at PoopPoncho.com, through April 4.

Inspired by their new Huggies Little Snugglers ad campaign running April 3^rd, The Poop Poncho serves as a cheeky reminder of the often-messy reality of parenting and Huggies' commitment to helping give parents peace of mind so they no longer have to go to extreme lengths to protect from blowouts.

"We made a diaper with blowout protection in every direction to make a meaningful difference in caring for baby," said Andrea Zahumensky, Kimberly-Clark North American president of Baby and Child Care and mom of three. "It's our latest innovation that delivers on our purpose of making products that make a difference in peoples' lives. Being a team of parents, grandparents, aunts, uncles, and caregivers makes this work deeply personal."

*Sizes 1-2.

In addition to the new and improved Huggies Little Snugglers with front and back blockers and stretchy leg cuffs, the diapers feature:

• Gentle Skin Protection: These Huggies diapers offer a curved and stretchy fit and soft materials for a gentle tummy fit.
• The Only Brand Entirely Fragrance Free**: Huggies Little Snugglers are safe for sensitive skin, hypoallergenic, free of fragrances and made without parabens, lotions, elemental chlorine, or natural rubber latex, making them perfect for gentle skin protection. **among leading national diaper brands, across all offered variants
• GentleAbsorb Liner: Huggies Little Snugglers liner absorbs wetness on contact to help keep your baby's skin dry and healthy.
• Color-Changing Wetness Indicator: A parent favorite that lets you know when baby's diaper needs to be changed
• Sizing: Available in sizes 1 and 2

No purchase is necessary to enter. See www.poopponcho.com/rules for full official rules.